Can it be true?! David endorsing a Marketing Course?! Isn't that one of the warning signs of the Apocalypse?!

As you might imagine I say this because I'm extremely skeptical of a lot of the Internet Marketing hype.

I get a fair number of inquiries from Internet Promoters who want to advertise their latest scheme on the site. Most of them are laughable.

But there is a  course I have stumbled on  that I feel is very worthwhile, and that I endorse. Everyone who wants to sell stuff on the web needs to read this.. The

name is   Make Your Site Sell.

Make Your Site Sell

Make Your Site Sell (MYSS) is a book by Ken Evoy, a Canadian physician-turned-web-marketer. It's available only as an online e-book. Ken also has a number of other e-publications you might find useful.

 I got cold-emailed by Ken's staff, and found out the book -- which is huge, around 800 pages. It's well laid out and chock full of great suggestions, examples, and descriptions of things not to do.

MYSS covers a lot of  ground , but IMHO concentrates more on the process of building your website and your sales copy. It's written in a very personal style (much like the way I write on my website), and in very great depth.

I'd say that the difference between the other courses and MYSS is that the other courses come from the perspective of traditional "mail" marketing and shows how to adapt those principles to the internet, whereas MYSS feels like it comes from a more web-based starting point. It's a hard difference to explain, but the other approaches  are a little bit more oriented towards the hard-sell than MYSS.

So which should I buy?

Both these type courses are good. If you're serious about selling on the web, you should read both types . However, if you have to order only one, get Make Your Site Sell. It covers all the basics, it's very comprehensive, and it's very modestly priced (about $20US at the time of this writing).

The other courses I have tested are considerably  more expensive than MYSS, so my advice is this: get MYSS first, use it to tweak your sales effort, and then, after you're successful and making some money, use some of your profits to get another  course as well - it will serve as an excellent refresher course, and the different perspective will be useful to you.

MYSS  offer 100% no-strings-attached money-back guarantees , so there's no real risk.

One final note: In the interest of Full Disclosure, as I was so impressed and have signed up as an affiliate,  this course pays  a commission to me each time one of you buys something based on my endorsement. All commissions received from this endorsement  will be donated to the Salvation Army, one of the most effective charitable organizations around.

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